Yes, that’s the opening salvo you’ll hear on any interview with celebrities, sports stars and pundits of every ilk. Lesser experts being interviewed on local news magazines usually start out with, “exactly,” as the first word in answer to the initial question. The only time you will hear something other than that will be when a news reporter is asking an eye witness to give an accounting and you will invariably hear, “I seen it.”
My theory on the consistent bad grammar of eye witnesses is possibly that they are selected specifically for their inability to structure a grammatically correct sentence so as to not shine brighter than the reporter. (This is where I put in the part about that being a joke and urge my many friends in the media to not send me any hate mail.)
As far as the verbal ramp-up mentioned earlier by so many talking heads, my guess is that they are just so used to hearing and using those phrases that they are unaware they are even doing it. Well, look, I mean you know, that could be the reason.
That same habitual or accepted use theory would also explain why so many local news teams use that annoying head turn to the camera in all of their ads. As a pilot I have watched the local news in a myriad of different cities during layovers. I can raise my right hand and swear that in every television commercial done by a local news crew, each reporter would turn their head to look at the camera as they were introduced.
We can probably cut the local news guys some slack but there is no excuse for the major network golf coverage that introduces each of their on-course announcers and have them, one-by-one, look up from facing their lap to facing the camera. It doesn’t get any hokier than that and what the hell were they looking at down there anyway? (Don’t answer that.) I don’t know for sure but that may be the same network that has coerced those poor innocent college football players into doing the same goofy move as they are introduced at the beginning of a game.
We didn’t do any of that on the radio and my television appearances consisted of a smattering of small parts. I wasn’t the star so I never got introduced. Maybe I’m just out of touch. Well, I mean you know, I am getting old. What do you kids think? Let me know in the comments and keep your pencils handy for the next post. We’ll be making fun of advertising. Oh boy! I can’t wait. Share on social, tell your friends, click the RSS feed button and as always, go forth and do clickwise. TTFN